COMPARE. CHOOSE. SCALE.
merchOne vs Gelato
See how merchOne’s owned production in the EU and US compares with Gelato’s global partner network, side by side.
KEY DIFFERENCES
Owned factories or a partner network?
Owned factories
merchOne is a print-on-demand manufacturer. It produces wall art and home décor in-house at four factories it owns and runs in Latvia, Poland, Germany, and the USA.
Wall art and home décor: machines, materials, and quality checks under one roof
Fewer hand-offs between order and shipment
EU orders ship from Europe, US orders from the US
Partner network
Gelato describes itself as a global print-on-demand platform. It sends each order to one of 250+ production partners in 32 countries.
Reaches more countries from one account
Orders routed to the partner nearest the end customer
The right fit depends on where your buyers are and what you sell.
FEATURE BY FEATURE
merchOne vs Gelato: Feature Comparison
| Category | | |
|---|---|---|
| Company type | Print-on-demand manufacturer, 20+ years in business | “Global print on demand platform”, founded 2007, headquartered in Oslo, Norway |
| Fulfillment model | Wall art and home décor are produced in-house in factories merchOne owns and runs | Network of 250+ production partners. Each order goes to the partner nearest the end customer |
| Production locations | 4 owned factories: Latvia, Poland, Germany, USA | Production partners in 32 countries |
| Production space | 60,000 m² | Not published |
| Daily capacity | 2.5M+ customized products a day | Not published |
| Product range | Wall decoration, home décor, apparel, pet products, Christmas and seasonal collections | 680 products across apparel, wall art, drinkware, stationery, home, and pet |
| Wall art formats & sizes | 24 wall decoration products with 300+ size options in the EU catalog, from 10 x 15 cm up to 200 x 150 cm. Size options per product include: Metal print: 29 (10 x 15 to 160 x 90 cm) Acrylic print on metal: 29 Canvas 4 cm: 26 (up to 180 x 100 cm) Poster: 25 (A4 to 120 x 85 cm) Acrylic print: 22 Framed fabric wall art: 21 Photo board: 20 Canvas 2 cm: 19 Adhesive poster: 15 Canvas wall hanging: 11 (up to 60 x 180 cm) Wood panel: 10 Framed canvas: 8 (up to 120 x 80 cm) Passepartout: 6 Framed poster: 4 | Fine art prints, posters, wooden framed posters, metal framed posters, posters with hangers, canvas, framed canvas, aluminum, acrylic, foam, and wood prints |
| Production time | Unframed canvas and unframed posters: 2 business days. All other products: 3 business days. Orders with several product types: up to 1 extra business day. Target: at least 95% of orders on time, even in peak season | Typical lead time of 2 to 5 days, depending on print technique. 90% of orders arrive within 5 days of ordering |
| Standard delivery (incl. production) | Germany 3, Austria 4, US 4 business days. See all shipping times | Domestic 2 to 4 days, international 4 to 6 days. Dates stated as indicative |
| Monthly fee | Free. Free account, no subscription, no setup fees | Free plan: $0 (2 stores, 2 users). Gelato+: $29.99/month, or $19.99/month billed annually. Platinum: custom pricing |
| Paid features | None. No subscription tiers to unlock | Gelato+ and Platinum: up to 33% product discounts, 800+ premium mockups, premium stock photos, AI tools, branded inserts and labels |
| Branding & packaging | merchOne packs and ships orders directly to your customers, with your store name on the shipping label. Canvas (2 cm and 4 cm) includes free printing of your uploaded 10 × 10 mm logo on the back. | Branded labels and packaging inserts for posters on Gelato+ and Platinum. Company name as sender on shipping labels. No Gelato logos on items |
| Integrations | Shopify app, REST API, Order Desk (Amazon, Etsy, eBay, WooCommerce, BigCommerce, TikTok Shop, Walmart and more), Customily and Teeinblue for personalized Shopify orders | Shopify, Etsy, WooCommerce, Wix, Squarespace, BigCommerce, TikTok Shop (US and UK), Amazon (beta, US), API, Order Desk |
| Customer support | Account support, contact form, and Knowledge Base | 24/7 live chat and in-dashboard problem reporting. No phone support |
| Inks & materials | Canvas: printed with HP Latex water-based inks. Wood: 97% of the wood used comes from FSC-certified forests | Partners use the “Gelato Standard” print settings with regular performance checks. 100% quality guarantee on all orders |
| Samples | Order samples manually from your dashboard to check your artwork on a specific product | No free samples. New sellers get 30% off product cost on a first sample order (up to €50) |
Information on pricing, products, and service specifications reflects details published on merchone.com, service.merchone.com, gelato.com, and support.gelato.com as of 23 October 2026. Size counts are for the European (Germany) catalog and vary by market. Prices exclude VAT and taxes. All information is subject to change without prior notice.
BUILT FOR HIGH-VOLUME, HIGH-STANDARDS SELLERS
Why Sellers Choose merchOne
Owned Factories, EU & US
Four factories in Latvia, Poland, Germany, and the USA, with 60,000 m² of production space. EU orders ship from Europe, US orders from the US.
2 to 3 Day Production
2 business days for unframed canvas and posters, 3 for all other products. 95% on-time target, even in peak season.
2.5M+ Products a Day
Capacity built for best sellers. Scale order volumes without changing your supplier.
300+ Wall Art Sizes
24 wall decoration products, from canvas, posters, and framed prints to acrylic, metal, and wood. Sizes from 10 x 15 cm up to 200 x 150 cm.
Free to Start
Free account. No subscription and no setup fees. Pay per order, with prices shown excluding VAT.
Quality Under One Roof
Wall art and home décor are printed, quality-checked, and packed in merchOne’s own factories.
MAKE THE CALL
merchOne or Gelato: Which Fits Your Store?
A strong fit for wall art and home décor sellers who prioritize owned production, EU and US fulfillment, size range, and consistent quality at volume.
Gelato’s network is built for sellers whose buyers are spread across many countries, including regions outside the EU and US.
Either way, order samples of your best sellers and compare delivery windows for your top three markets before you scale. Comparing more providers? See our guides to the best print-on-demand companies and art print-on-demand services.
FAQ
merchOne vs Gelato: Frequently Asked Questions
What is the main difference between merchOne and Gelato?
The main difference is who owns the production. merchOne produces wall art and home décor in-house at four factories it owns in Latvia, Poland, Germany, and the USA. Gelato states that it routes each order to the nearest of 250+ production partners in 32 countries. Both connect to Shopify, Etsy, WooCommerce, and other major sales channels.
Is merchOne free to use?
Yes. A merchOne account is free, with no subscription and no setup fees. You pay per order, and catalog prices are shown excluding VAT. Gelato offers a Free plan, Gelato+ at $29.99/month or $19.99/month billed annually, and Platinum with custom pricing, according to its subscription plans page in October 2026.
How many wall art sizes does merchOne offer?
merchOne offers 24 wall decoration products with 300+ size options in its European catalog. Metal prints come in 29 sizes, canvas 4 cm in 26, posters in 25, and acrylic prints in 22. Sizes range from 10 x 15 cm up to 200 x 150 cm for wall tapestries. Size options vary by market.
How fast does merchOne produce orders?
Unframed canvas and unframed posters are produced in 2 business days, and all other products in 3 business days. Orders with several product types can take up to 1 extra business day. merchOne targets at least 95% of orders on time, even in peak season. Standard delivery times, including production, are 3 business days to Germany, 4 to Austria and the Benelux, and 4 within the US.
Can I switch from Gelato to merchOne without rebuilding my store?
In most setups, yes. merchOne connects to Shopify through its own app, to custom systems through a REST API, and to Amazon, Etsy, eBay, WooCommerce, and other channels through Order Desk. Map your products, order samples of your best sellers, and switch fulfillment once the samples match your standard.
A SMARTER MOVE FOR GROWING BRANDS
Join 10,000+ POD Companies Fulfilling Globally with merchOne
Scale best sellers without sacrificing quality. Owned production in Europe and the US, free to start.
DISCLAIMER
This page is provided for general informational purposes only. Information concerning markets, products, services, prices, features, policies, availability and third-party providers reflects information available as of the date stated (23 October 2026) and may change over time.
Readers should verify current information with the relevant provider, platform or other authoritative source before making business or purchasing decisions. References to profitability, demand, margins, sales potential or business performance are illustrative only and do not guarantee any particular result.
This comparison is published by merchOne. merchOne information comes from merchone.com and service.merchone.com. Gelato information comes only from publicly available pages on gelato.com and support.gelato.com, accessed on 23 October 2026. Where Gelato’s own pages give different figures, we used its main marketing pages. We did not test Gelato products for this page. Gelato and the Gelato logo are trademarks of their respective owner. This page is not affiliated with, sponsored by, or endorsed by Gelato. If you believe any information on this page is inaccurate or out of date, please contact us and we will review it.