Not all moms have human kids – some are raising pawsome companions who fill their lives with joy (and a little mischief). Unlike traditional Mother’s Day shoppers, pet moms are buying for themselves, making them the perfect audience for gifts that celebrate their bond.
With 66% of U.S. households now treating pets as family, and 60% of Americans saying pet moms deserve to be celebrated on Mother’s Day, that’s a massive slice of the $34.1 billion pie up for grabs.
Work that in your favor – this is a market you can’t afford to miss. Create designs that let pet moms wear, display, and embrace their love with pride.