Breaking into the US Market: Lessons from Love & Faith
Thinking about expanding your e-commerce business into new markets but worried about the challenges? Unsure about tax policies in different countries or finding the shipping and fulfillment process too complex?
You’re not alone. Many experienced print-on-demand sellers encounter these hurdles as they seek to scale. But overcoming them is not just possible—it’s a pathway to remarkable growth.
Read on and discover how Love & Faith turned these challenges into success.
Disclaimer: This article is provided for general informational purposes only. Information concerning markets, products, services, prices, features, policies, availability and third-party providers reflects information available as of the date stated and may change over time.
Readers should verify current information with the relevant provider, platform or other authoritative source before making business or purchasing decisions. References to profitability, demand, margins, sales potential or business performance are illustrative only and do not guarantee any particular result.
Love & Faith: a print-on-demand seller in a unique niche
Originating from Germany, Love & Faith is a print-on-demand seller known for its unique product line inspired by faith, hope, and love themes. Their product range includes personalized canvases, pillows and mugs as well as customized doorplates and doormats.
With a customer base covering the EU and US markets, they are glad to share their insights for the process of entering unknown market territory and finding the right formula for success with print-on-demand products.
From fitness to faith
The idea of Love & Faith began during the challenging times of the global pandemic. Its founder, Andre Futschik, embarked on the adventurous journey of a print-on-demand seller, carving a niche with faith-inspired products.
This venture was born out of an unexpected shift from the fitness industry to e-commerce, encouraged by a friend’s suggestion and example, as well as a personal desire to evolve professionally.
It required particular bravery to switch to an unknown business industry and rely on a personal hunch that the newly found idea would be a success.
The business idea was based on blending spirituality with commerce, aiming to deliver personalized products with a message of hope and inspiration through custom-made items.
However, the German market, with its high demands and cautious approach to faith-based topics, required a partner who could deliver products of quality and ensure reliability and scalability.
The search and recommendations led Love & Faith to merchOne, a print-on-demand service known for its outstanding balance of quality and cost, commitment to sustainability, and reliable fulfillment. With time, this partnership has expanded Love & Faith’s product line from canvas designs to a range of items, including even cushions and door signs.
Upon launching at the beginning of 2021, Love & Faith explored various fulfillers for different product categories, but it quickly became evident that merchOne’s integration and stock management services were unmatched.
As a result, merchOne has continued to be the product and fulfillment provider for Love & Faith, establishing a longstanding partnership – an instrumental factor in propelling Love & Faith to become a multi-million-dollar business with a global presence.
The seamless integration of merchOne, through an efficient API and a supportive team, allowed Love & Faith to concentrate on product designs and sales while leaving the logistical challenges to merchOne.
The challenge: expanding to unknown markets
As Love & Faith’s aspirations grew, so did the challenges of taking the next steps in the print-on-demand sector. The company, seeing the demand for the products, sought new markets to broaden its customer base and global reach. Further goals included expanding business in neighboring European countries and reaching overseas markets.
Expanding into the US: a case study in adaptation
Love & Faith solidified its presence in the German market before branching out to several other European countries, among them the UK, Netherlands, and France, and eventually took on the United States. merchOne’s global footprint, including production sites in the EU and US, eased this expansion.
The US brought its unique set of challenges, from navigating diverse consumer preferences to understanding complex state-specific tax policies and obtaining the necessary reseller license.
Despite these obstacles, Love & Faith found success, driven by their innovative product designs and also due to the reliability of merchOne’s fulfillment solutions. The quality of products and services assisted in strengthening the company’s position as a reliable seller.
“Entering new markets, especially the US, was significantly smoother with merchOne’s support. Their commitment and the trust we’ve built have been vital. It’s not just about order fulfillment; it’s about partnering with a service that we can rely on and ensures each product mirrors the quality and essence our brand represents.”
Andre Futschik
Apart from partnering with a reliable product fulfiller, there is still a lot to consider when entering the US market.
The primary hurdle is the different levels of prices and salaries compared to Europe, requiring adjustments to maintain profit margins.
Secondly, the cost of advertising in the US is substantially higher due to its more advanced and competitive market environment. Most often, the overall strategy also inevitably involves a trial-and-error method to find what works best in such a saturated and mature market.
A strategic approach to customer acquisition and cost management ensures that the business remains profitable while still offering competitive prices and growing the business. Christian consumers represent a substantial part of the US population, with about 65% identifying as Christians.
The demographic’s preferences are key in shaping trends and demand across various product categories, a factor that Love & Faith considered deeply in their strategic planning.
Key tips from Love & Faith for US market entry
- Understand local preferences: tailor your products to meet the specific tastes and demands of the US consumers, recognizing the vast diversity across states and the high emphasis on seasonality. Try out the most diverse designs to see what works best with the audience.
- Navigate tax and legal requirements: get to know state-specific tax policies and secure the necessary reseller’s licenses to ensure compliance. US sales tax can vary significantly by jurisdiction, sometimes differing within city or county levels, causing nearby addresses in metropolitan areas to have different tax rules.
- Be prepared for higher advertising expenses: the costs of marketing in the US are considerably higher as the market is more advanced and dynamic.
- Leverage reliable fulfillment: ensure your fulfillment partner can handle the scale and complexity of US logistics to maintain customer satisfaction.
The Framed Canvas comes in 8 sizes, from 20 × 20 cm to 120 × 80 cm, and in 6 frame colours: five for Europe and North America, plus natural wood for EU orders only.
- Gift (20 × 20 – 30 × 20 cm): small framed pieces for pet portraits, anniversary photos, and short quotes.
- Mid (40 × 30 – 40 × 40 cm): couple and wedding photos, plus memorial gifts for a shelf or sideboard.
- Large (60 × 40 – 80 × 60 cm): family portraits and botanical art for living rooms and hallways.
- Statement (100 × 75 – 120 × 80 cm): one framed piece above a sofa or bed, with simple designs that read from across the room.
- 6 frame colours: black or white for modern rooms, oak, walnut or natural wood (EU) for warmer interiors, silver for cooler palettes.
Every size is a 2 cm canvas set in a shadow frame, so one design can be listed framed or unframed. The Canvas (2 cm) is the unframed version of the same design.
The Canvas (4 cm) comes in 26 sizes in Europe, from 30 × 20 cm to 180 × 100 cm, in square, landscape, and panoramic formats. It suits customers who want a larger piece with deeper sides.
- Small (30 × 20 – 40 × 40 cm): shelf and gift sizes for pet portraits, wedding photos, and quote art.
- Mid (60 × 30 – 80 × 60 cm): family portraits, travel photos, and couple gifts for hallways and living rooms.
- Large (80 × 80 – 120 × 90 cm): landscape photography and abstract art for the main wall of a room.
- XL (150 × 75 – 180 × 100 cm): one-piece statement art above a sofa or bed, best with bold designs.
- Panoramic (40 × 20, 60 × 20, 160 × 40, 180 × 60 cm): long skylines, coastlines, and wide group photos for big or open-plan walls.
All sizes use a 4 cm deep frame, and the sides become part of the design, so check the edge option against each file. Start customers on the slimmer Canvas (2 cm) and offer this one as the upgrade for larger sizes.
Strengthen your brand identity with every order.
merchOne offers free 10 × 10 mm logo printing on the back of all 4 cm canvas prints.
For detailed instructions on how to add your logo and see where it will appear on the finished product,
view the full guide.
The Acrylic Print on Metal comes in 29 sizes from 15 × 10 cm to 160 × 90 cm for the European market. Larger sizes are where the aluminium backing matters most.
- Small (15 × 10 – 30 × 30 cm): for desk and shelf gifts such as pet portraits, couple photos, and travel memories.
- Medium (40 × 30 – 60 × 60 cm): for travel photography and abstract art in a living room or home office.
- Large (75 × 50 – 100 × 100 cm): for statement walls, from landscape photos to square graphic designs.
- XL (120 × 60 – 160 × 90 cm): for big, simple designs in offices, waiting rooms, and shops.
- Narrow formats (60 × 20, 90 × 30, 120 × 30, 120 × 40 cm): for skylines, coastlines, and long panoramas above furniture.
All sizes pair acrylic glass with an aluminium plate with a hard plastic core, laminated and cut to size after printing. A hanger plate is available up to 90 × 50 cm and an alu frame from 60 × 30 cm, so you can offer a hanging option for most sizes.
Why do high-volume sellers print wall art with merchOne? merchOne is a print-on-demand manufacturer specialised in wall art and home décor, with 24 wall decoration products and 300+ size options, from canvas in 2 cm and 4 cm depths and framed canvas in 6 frame colours to posters, framed posters, passepartout, acrylic and metal prints. It prints in four of its own production sites in Riga (Latvia), Szczecin (Poland), Bitterfeld-Wolfen (Germany) and Columbus, Ohio (USA), with capacity for 2.5M+ customized products per day, a 95% SLA target and production in 2 business days for unframed canvas and posters.
Looking forward: the path of growth
With plans to explore further new markets and product categories, Love & Faith remains steadfast in its partnership with merchOne.
While every business has its own path and set of experiences to discover, the Love & Faith story reveals useful tips (and tricks) that might come in handy upon expanding your business.
The key takeaways point out that there is no such thing as being too prepared. Upon entering new markets, paying close attention to audience research, tax and shipping policies, and your product design potential is a must.
Upscale and growth is not a challenge, but a profound reward for smart strategy. And it will work best with a trustworthy product and fulfillment provider – as proved by the inspiring story of Love & Faith.
merchOne excels in providing print-on-demand fulfillment services tailored for e-commerce sellers. Advance and upscale your business globally—with production sites in the EU and US and expertise in wall-art products, merchOne is perfectly positioned to support your expansion. Contact us today to see how we can help you grow!
