Custom Pet Products – Sell Merch for Dog and Cat Lovers
Have you ever considered adding a pet category to your product line? You can easily do that now with merchOne. We have a growing range of fully personalized items catering to a typical pet parent.
Pet Lovers – Market Overview
According to Forbes, 66% of US households, counting 86.9 million homes, own at least one pet, dogs being the most popular choice, followed by cats. A Bloomberg Intelligence Report estimates the pet industry global market will grow to $500 billion by 2030. The same source points out two main reasons accounting for the growth in popularity of pet products:
- more people are getting pets
- more pet owners are buying premium pet accessories
As for the European market, FEDIAF (The European pet food industry) mentions that 166 million European households own at least one pet, accounting for a total of 352 million pets in Europe. Cats are the favorite pets in the EU, followed by dogs, birds, and smaller mammals such as hamsters and guinea pigs. Germany, France, and Italy are the top 3 countries in the EU by the number of pet cats.
With custom pet merch, your brand can honor the bond between pets and their owners and expand your market reach.
Custom pet products – Potential markets
Promotional pet products may be a lucrative addition to your product portfolio.
Branded pet accessories with your logo are a great niche to introduce pet products to your existing customers, especially when you have a recognizable brand. For instance, you can adjust the most popular designs to advertise a pet line.
Tip: Keep in mind that pet lovers buy the products at the end of the day, so the most successful items for a pet must first look appealing to their owner.
What are some potential markets?
- Pet owners: a pet home invariably includes essential products such as feeding bowls, collars, and beds, alongside optional accessories such as pet toys and premium items. For promotional purposes, use specific examples of dogs or cats with unique names so that customers fully know the personalization opportunities: “Buddy’s Bowl” or “Whiskers’ Nap Bed.
- Pet grooming salons could be interested in good-quality feeding bowls and pet beds at their venue.
- Pet hotels are another type of business that can benefit from branded pet accessories to provide a cozy environment to their furry guests and promote their business.
- Vet clinics and animal rescue groups might be interested in purchasing essential pet products such as feeding bowls in large quantities. To cater to vets, showcase pet products with business logo prints.
Personalized pet gifts – Perfect for the holiday season
The end of the year is packed with holidays that you can fully leverage to sell promotional pet accessories and have many tails wagging. According to BeChewy, 94% of pet parents buy gifts for their pets during the holiday season. Moreover, the same source states that 58% of the owners wrap their pets’ Christmas presents, showcasing the deep bond shared. Our growing range of pet products is a great start if you’re interested in the pet niche.
Dog pillow
This comfortable pet bed is perfect for your customers’ furry friends to curl up and get comfortable. It is made with plush fabric and soft filling, providing ultimate comfort and warmth.
The bed is available in various colors for the reverse side, so your audience can find the perfect match for their décor scheme. It also comes in three different sizes, appealing to virtually any breed of dog or cat.
In addition to its comfort and style, this pet bed is also durable and easy to maintain. The fabric is soft to the touch yet durable enough to withstand even the most active pets. The bed is also machine-washable and dryer-safe, making it easy to keep clean.
Dog bowl
This personalized dog bowl is the perfect way to add a touch of style and personality to pet mealtimes. It is made of durable double-wall stainless steel, perfect even for the most active breeds. The vibrant sublimation print will keep the design vivid over time, and the bowl is dishwasher-safe for easy cleaning. Custom dog bowls are practical and make great gifts for pet lovers.
Paw rug
Add a touch of whimsical fun to your customers’ homes with a custom paw-shaped rug. Made of durable polyester, foam, and PVC, this rug is designed to withstand the test of time. The anti-slip properties help to reduce the risk of slipping, making it a safe and practical choice.
You can customize the front side with images or patterns, allowing you to create truly unique and eye-catching pieces. The sublimation printing process ensures the designs will be printed in high-definition detail, making a lasting impression.
This paw-shaped rug is stylish and functional with its matt finish and serged edge. It is easy to maintain and washable, perfect for busy households.
Heart rug
What better way for your customers to show their furry friends how much they love them than with a custom heart-shaped rug? Although not initially designed as a pet product, this stylish and durable rug is the perfect addition to any pet owner’s home.
Made of durable polyester, foam, and PVC, this rug is designed to last as a creative addition to a pet-friendly environment. The anti-slip properties make it a safe and practical choice for any room in their home.
The entire front side of the rug can be customized with images and patterns related to animals, allowing you to market the product as a unique gift for pet owners, local pet shelters, or rescue organizations.
Treat Jar
Reward your furry friend with tasty treats from a personalized jar that’s as special as they are! This high-quality stoneware jar is designed to keep treats fresh with its secure bamboo lid and helps promote portion control.
Its space-efficient size makes it ideal for countertops or convenient storage, while the vibrant sublimation print ensures your custom design will remain eye-catching for years to come.
Whether a gift for a fellow pet lover or a treat for your own furry companion, this custom treat jar is a delightful and practical addition to any pet-loving home.
Custom pet & owner products
Besides products and accessories for furry friends, remember that their caregivers have hundreds of photos of their beloved dog or cat. What can you do to turn that media into thoughtful gifts? You can have a category for pet parents featuring custom items from mugs to T-shirts and blankets with their pet’s photo and name.
Best choices for pet portraits:
- Canvas
- Poster
- Passepartout
- Mixpix
- Cotton pillow
Idfor pet portrait and name or text:
- Mug
- Unisex T-shirt and Hoodie
- Tote bag
- Towel
Best products for owner and pet photo:
- Premium blanket
- Sports Towel
- Bed linen
Tip: Matching products for pets and owners can evoke a sense of joy and sell well. A feeding bowl with the owner’s photo and a custom mug with the pet’s photo are wonderful examples to test.
Summing up
The market is ripe with opportunities for high-quality custom pet products, from pet groomers to everyday pet parents. Consider exploring various products such as dog bowls, pet beds fit for cats and dogs, and shaped rugs.
The possibilities are endless when it comes to pet-centric merchandise. Almost any item can be tailored to the pet niche, from canvas prints to custom towels, pillows, bed linen, mugs, and blankets. A single item can make pets and owners happy. On top of that, custom pet products promise business growth while building a community and fostering meaningful relationships.
